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All work Project 05 of 09

Cipla Foundation — WHPCD

Client
Cipla Foundation
Type of work
Social & Digital
Cipla Foundation World Hospice and Palliative Care Day creative: “What patients teach us about pain and compassionate care”

For World Hospice and Palliative Care Day, we created a series of digital communications for Cipla Foundation that bring palliative care into everyday conversation.

The series looks at what patients teach us about pain and compassionate care, the role of physiotherapy beyond medicines, and the emotional, financial and physical strain caregivers carry, with each subject presented with clarity, empathy and respect.

  • World Hospice and Palliative Care Day question: “Which of these can make physical pain feel worse?” Loneliness, anxiety, uncertainty about the future, or all of the above
  • World Hospice and Palliative Care Day creative: “Beyond medicines: the role of physiotherapy in palliative care”
  • “Did you know? Caregivers can experience significant emotional, financial and physical strain while supporting a loved one with serious illness. Palliative care supports families too.”

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